By Reinhard Mohn
Reinhard Mohn has grappled with the political and cultural adjustments of modern many years like few different marketers of his time. during this deeply own e-book, Mohn, for the 1st time, describes his entrepreneurial improvement within the context of his personal interesting own reports.
A international Lesson plumbs the extreme intensity of Mohn’s lifestyles, from his Protestant upbringing and his time as a German soldier in an American POW camp in the course of international struggle II to his socially wide awake offerings as a tender businessman.
The hopes and demanding situations of booming Nineteen Fifties Germany stimulated Mohn’s early years as an entrepreneur in lots of methods. He quick understood that to achieve success he needed to mix fiscal pondering with social accountability. in addition, as he guided Bertelsmann’s evolution from a medium-sized corporation to a world media company, he learned how very important it was once to hunt discussion with different cultures. via it all–from the interval of German rebuilding after the warfare in the course of the age of globalization–Mohn fostered a winning company tradition that served as a version for enterprise leaders around the globe.
A worldwide Lesson finds the reasons that guided Mohn’s improvement, and stocks how his kin origins and private stories formed his life’s paintings. His tale is additionally a testomony to his management. all through his lifestyles and profession, Mohn has promoted a distinct and critical philosophy: financial considering and democratic tradition can't be in opposition–and simply by means of status up for humanity will we grasp the demanding situations of worldwide cooperation.
From the Hardcover edition.
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Additional info for A Global Lesson: Success Through Cooperation and Compassionate Leadership
A Global Lesson: Success Through Cooperation and Compassionate Leadership by Reinhard Mohn